I build and test what works in marketing and share everything I learn.

Right now, that means three things.

I'm building a set of free, interactive marketing tools at jaydipsikdar.com. A vendor contract checker that scores your agency deal clause by clause. A marketing decision advisor built on patterns from 200+ CMO conversations. A marketing maturity scorecard. A content strategy workspace. Each one solves a specific problem in minutes. More are coming.

I write The Workbench, a weekly newsletter: one build, one lesson, one thing you can use today. And I host The Marketing Couch, a podcast with 21 conversations (so far) with B2B marketing, product, sales, and CS leaders about how they actually make decisions.

The backstory: 20 years of marketing across enterprise tech and high-growth startups. IBM, Adobe, Cisco, MoEngage. I ran portfolio marketing at IBM across five countries, led growth and customer success at Adobe across Americas, EMEA, and APAC, and led customer success at MoEngage for India. Across those roles, I worked with 200+ CMOs and kept seeing the same problems repeat (positioning gaps, vendor misalignment, launch blind spots) regardless of company size.

I also work as a consulting CMO for AI and B2B SaaS startups, building the marketing function and hiring the team to run it after I leave.

I guest-lecture on marketing strategy at business schools across India, including Christ University, PES University, Amity University, and FORE School of Management.