Bad marketing doesn't just waste money. It hands your market to someone else.
I've spent 20 years in marketing at IBM, Adobe, MoEngage, and as CMO for multiple tech startups. I'm taking what I've learned and making it accessible: free tools, decision frameworks, and practical resources for marketers, solopreneurs, and consultants who don't have a marketing team behind them.
Explore the toolsTry the Marketing Decision Advisor
Bring any marketing decision, positioning, launch timing, budget allocation, campaign strategy. Pick your category, describe the situation, and get a structured recommendation with reasoning you can act on or push back against. No signup needed.
Get a second opinionGrounded in 213 lessons from 21 senior marketing leaders. Free, no signup required.
FREE TOOLS
Diagnose, build, equip
Start with a marketing maturity diagnosis. Build your content system from the results. Grab the frameworks and templates CMOs use in the boardroom.
MARKETING DIAGNOSTIC
Most marketing runs on instinct. Find out where yours needs a system.
Answer 25 questions across positioning, demand generation, content, ops, measurement, and team. Get a maturity score, a radar chart, and your top 3 priority gaps in about 8 minutes.
25 questions. 6 dimensions. A benchmark against your growth stage, not a generic average. The full report adds tailored recommendations, stage benchmarks, and your next 90 days.
Maturity by dimension
Your content matrix
| Education | Analysis | Point of view | Story | |
|---|---|---|---|---|
| Pricing strategy | ||||
| Team culture | ||||
| Product launches |
CONTENT STRATEGY
You know your expertise. You just don't know what to post.
Answer five questions about your business, audience, and goals. Get a complete content system: 30 ideas mapped to themes, structures, and channels. No more blank-page paralysis.
Five inputs. Ten content themes. Your topics crossed with structures that actually vary what you publish. The report includes a starter sequence, gap analysis, and channel-fit recommendations.
Get the CMO Boardroom Kit, free
213 lessons from 21 senior marketing leaders, eight AI advisor prompts for ChatGPT, Claude, or Gemini, and a boardroom prompt that debates your next big decision. Free PDF, works in any AI chat tool.
What you'll find here
Tools and frameworks from 20 years of CMO work
Every resource on this site comes from a real marketing problem I've faced, and solved, across IBM, Adobe, MoEngage, and two AI startups. Diagnostic scoring, content systems, decision frameworks for marketing leaders, and more on the way. Free, practical, and built to be used this week.
Not sure where your marketing stands? Start with the Maturity Score. Staring at a blank content calendar? Bring it to the Content Office and get a full system in minutes. More tools are in progress, each one solves a specific problem in minutes.
CMO for early-stage startups
I build the marketing function for AI and B2B SaaS startups, positioning, GTM, demand gen, ops, hiring, typically at the $1M to $10M ARR stage. I've helped several early-stage tech startups get their marketing right, backed by 20 years at IBM, Adobe, MoEngage, and Cisco.
Most founders either hire too junior too early or delay marketing until growth stalls. Working with a CMO who has done this before gets you senior-level strategy and execution without a full-time cost.
Book a 60-minute consultation. Walk me through your current marketing setup, you'll leave with a clear picture of what's working, what's not, and what to prioritize.
The Marketing Couch podcast
21 episodes on marketing strategy, leadership, and what actually works, from someone who's been in the room for two decades. Season 1 is complete.